Create Your Unique Selling Proposition (USP)

Your USP describes what you do; states the results or benefits that people receive from your product/services; and explains how you differentiate yourself from your competition. Your USP sums up the unique features, benefits, and value that you provide, that no other competitor can.

This Workbook helps you make sure that your USP is focused on your customers’ wants and needs. It describes the main benefits that your customers will receive from doing business with you. Your USP sets you apart from your competitors!