How to Build Your Buyer Personas Workbook

Why create buyer personas?

Buyer Personas help ensure that all activities involved in acquiring and serving your customers are tailored to the targeted buyer’s needs.

That may sound like a no-brainer, but it isn’t as simple as it sounds.

When choosing a product or service, people naturally gravitate toward businesses they know and trust. And the best way to build trust is to show genuine understanding and concern for the other person – in this case, your customers.

Gaining trust as a business requires a subtle, but important, shift in the way in which you present yourself.