How to Create Your Vision and Mission Statements

An important key to any successful journey is to start with the end in mind. This is true whether the journey is the initiation of a new business enterprise or restructuring of an existing business.

A vision is the concept of what the firm really wants to be. It captures the imagination of the company and provides a focus for efforts.

A firm’s mission describes what the business does and what customers it serves.  A mission is more specific than a vision in that it establishes the guidelines of how the business fulfills its vision. The information and worksheets in this publication will help you build and maintain a vision for your business.